Not everybody has the need to maintain their online profile or their businesses as long as they are making money from their business or are not being hampered in their personal as well as professional lives because of bad online reputation. A time may come when something unexpected starts showing up on the searches that matches your name/business/aliases etc. Sadly and sanely enough, it is expected behavior to get attracted more to something negative than something positive.
1. Should you care?
If your personal life and business/professional life isn’t getting affected adversely or you or your family, friends, business is far from receiving the brunt of negative news/articles/reviews, etc, you are set. Unless you would want to care about your online reputation to take the advantage which is yet unidentified as you may not have discovered the potential in floating a good online reputation and that we are really good at.
2. Can you do it yourself?
Definitely. However, before you could come to any conclusion, ask yourself the following questions:
- Do you know what is social media marketing?
- Can you write SEO friendly content?
- Can you create content out of nowhere (videos, images, text, etc)?
- Do you understand what is backlinking and how to do it?
- Do you know how Google ranks articles?
- Would you be able to spare time to do it every day (1- 5) hours?
- Are you able to reach out to users voluntarily and the press?
Well, if the answer to all the above questions is yes, you are set to defend your online reputation and you may not need a reputation manager for your brand/self. If the answer to any of the questions is No, talk to us and we will manage your online reputation.
3. How can we help?
We evaluate the current online reputation standing and devise a strategy with a specific time frame and data points. We have been able to recover the brand images for a few personalities and organizations who in today’s time are not throwing up any negatives news/news/articles etc at least on the first few pages. We use the content that is already around on the internet and that could be neutral/positive and promote it using Pure SEO tactics.
We use social media heavily so as to keep the content and links afresh. Social information and data freshness are quite important signals for Google crawlers in ranking the search results, among other important signals. This helps in showing an online reputation as we would create and all other sources of content are ranked better when your social reputation is more of what you want for yourself.
4. Reputation management is undermined in India!
Have you searched for your name/brand name/business name on the internet and get surprised to see that you exist without any setup from your end. Well, Google is continuously scanning websites, locations data on maps, related sources where your name/brand is mentioned. Your online reputation is not necessarily what you want or believe or in your control before you start taking things seriously. Google can show your brand name and business locations without your consent. With locations come negative reviews, which can adversely impact your online reputation.
Due to the above reason, a lot of organizations are not looking clean on the internet and may want to consider reputation management needs. When it comes to brands/personalities which may have a tint on their online image because of a few negative articles, a bad review for your service, defame, insinuations, etc, consider hiring a reputation manager.
It is actually a wealth that is unseen.
Your reputation defines you and accordingly attracts responses from users in the form of clicks, sharing, posting, liking, commenting, etc. This is where the good effects and bad effects can be demarcated. Negative responses are highly likely to get clicked and you (who did not even care about their online reputations) are now getting hits because of something negative that has been floating on the internet.
Now that you are in this peril of maneuvering to a bad image, let’s use this situation to your leverage. The most effective and long-lasting way to suppress negative reviews/ articles/news is by inundating the internet with positive content (Don’t worry, that is our job) and therefore turn those negative hits to positive hits and hence making a profit where there was no thinking put to ever from your side. With the help of a reputation manager, you can turn some source of negativity into a profitable proposition and end up with a clean and consistent brand image across the internet.
We take caution in not hyper evaluating the situation so as to always give you the lever to keep your virality to a degree you would prefer. Online reputation management can be proactive, reactive, and most importantly, reparative.
5. What is is proactive reputation management?
Do you really want to wait until somebody wrote a bad review for you on Google or the Search engine has enough negative news/articles to suppress the positive content that may or may not be there. There is underlying business potential in proactively managing your online reputation.
Your online reputation is your key to figuring out your business/brand true potential and it’s viability on online platforms. Let’s just say that if you happen to run into this situation, we will turn that into serendipity. Proactively managing online reputation is seen as profitable as it builds a robust image online which negative articles, news, reviews cannot outrank or outperform easily.
Not having a reputation is not doing you any good. Creating a positive online reputation proactively can directly impact your brand’s presence, view through actions, in-store traffic, reach, traffic to the website, etc.
6. What is reactive reputation management?
As the name may suggest, it is in an attempt to undo the damage already done. Imagine that negative review that upsets you every time you check yourself on Google or any other social media channel and reminds you of only one thing -How much does this impact your customer’s experience when they check you out online?
We will remedy this situation for you and undo the damage already done.