SEO is the art of ranking on Search engines for searches related to your product and services. SEO is a generic term that doesn’t just apply to Google but also Bing, Yahoo, and other smaller search engines. Whether you rank on the first page or the third page, some effort in the direction of search engine optimizations is possibly there in place. But the question is do you know how your efforts are taking shape and whether those are in the right direction.
But how much does it really benefit if you are ranking but not on the first page? I would say, close to nothing. Searchers typically don’t go beyond the first page as Google’ search engine is only getting better each day and the results that surface on the first page are generally the most relevant results and searchers end up clicking the first page results. Search engine visibility for your product and services is the key to your SEO success.
So where do you stand? Find out by requesting a Search engine visibility report. It’s free.
Do you know the keywords that you should be ranking for?
Are your competitors surfacing the first page of Google when you search the products and services you offer when your website doesn’t. If yes, then you might need to reevaluate your content strategy, technical SEO, website issues, and off page seo. Find out what is wrong with your SEO strategy.
So what exactly does SEO entail?
SEO is broadly divided into two parts:
- On page
- Off page
On page SEO is a term to describe all the efforts made on the website and technical aspects of the website in question.
On page SEO include the following:
- HTTP directives
- Mobile friendly best practices
- Mobile first indexing
- Robots.txt setup
- Sitemap setup and crawling
- Website speed,
- Website experience,
- server response timings,
- page size,
- image compressions, mrss feeds or image/video sitemaps.
- Crawling errors
- Server errors
- Titles, descriptions, image title, image alt texts, filenames etc and more
- Internal/external linking
- Anchor text optimisation
- Content production
- Indexation issues
- Duplicate content
- Thin content
- Header tags optimisation
- Canonical tags optimization
- Mobile web /AMP/PWA
- Multilingual/Bilingual SEO/Hreflang/Alternate URL setup
Yes, we know it can be overwhelming. Sadly, this is not it, there is much more to SEO which we broadly classify as off page SEO.
It is important to treat on page as a separate effort as the efforts required for on page seo are different to that of off page SEO. On page SEO has mostly editorial as well as developmental work.
Off page SEO:
Anything and everything that you outside of website premises is off page SEO. Off page SEO includes the following and more:
- Link building (for pagerank and crawling)
- Guest posting (not just for pagerank)
- Social recirculation
- Content promotion using PR
- Influencer marketing
- Removing spam links
- Brand mentions
- Email outreach
- Competitors backlink gap analysis
- Unlinked pages
- Nofollowed links analysis
- Unrelated language links detection
SEO is a time consuming endeavor and may not produce results instantly, and sometimes you may even have to wait an year before you start seeing your website on the first page for the top keywords.
Scratch that, you can see instant results and your website can start surfacing on first pages in 3-4 months for top volume keywords provided:
- Your development team is obsessed with fixing the technical tasks and making the web more useful and user friendly.
- The content production team adopts seo friendly writing best practices.
- We are able to generate skyscraper content when required.
- Thoughtful and keyword focussed repurposing of the old content.
If you don’t have a development team, we can include all the development work in your SEO pan. Most of the time, we don’t charge for developmental works required for SEO. It is impossible to tell exhaustively the amount of development work required without a complete technical seo audit.
Want a technical seo audit? Provide details below:
Check out our recent SEO blogs. Our blogs are to the point, fresh and investigative before anything else.