Bing ads has seen continuous uplift in market share in terms of searches made. In the US, Microsoft/Bing ads saw a 33% share in search activity on desktop and mobile in the preceding year. Bing Ads is the default search engine for internet explorer and internet explorer has a decent market share, we can’t compare it to chrome’s market share but we can’t ignore it’s presence either. We also can’t overlook the fact that there are users who are not searching on Google/Chrome and are rather searching on Bing.
Bing ads provide a similar experience and result as would Google Ads campaigns. Bing ads support pay per click campaigns, display campaigns, app campaigns, and shopping campaigns.