Linkedin ads are highly recommended if your target audience comprises working individuals, entrepreneurs, freelancers, organization (s), job seekers, and skill-oriented individuals. The power of Linkedin ads in driving relevant traffic is unraveled for all niche players.
Linkedin PPC (pay per click) campaigns are suited for advertisers whose agenda is to drive increased traffic to their website(s) or company pages. A powerful platform to target audience that can be segregated basis job titles, years of experience, pages followed, company size, profile language, connections, specific accounts, etc. Linkedin ads offer CPC (cost per click) bidding, which implies you pay every time an ad gets clicked.